300 DPI for print, 72–96 PPI for screen — know the difference before sending to Shutterfly, Walgreens, or Photoshop.

DPI (dots per inch) refers to the physical dots a printer can place per inch. PPI (pixels per inch) refers to the pixel density of a digital screen or image. In practice, these terms are often used interchangeably, but they describe different things.
A printer at 1200 DPI places 1200 ink dots per inch. A screen at 110 PPI displays 110 pixels per inch. An image at 300 PPI has 300 pixels per inch when printed at 100% size.
For digital images: use PPI. For printers: use DPI. When someone says “300 DPI image,” they technically mean 300 PPI.
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Numerically, DPI and PPI use the same value when specifying image resolution for print. A “300 DPI” image file is actually 300 PPI — it has 300 pixels per inch.
The printer then uses its own DPI to reproduce each pixel. A 1200 DPI printer uses ~16 dots (4×4) to reproduce each pixel of a 300 PPI image.
For most practical purposes, DPI and PPI are interchangeable when discussing image resolution. The distinction matters mainly in pre-press and printer calibration.
| Feature | DPI (dots per inch) | PPI (pixels per inch) |
|---|---|---|
| Applies to | Printers | Screens and images |
| Measures | Physical ink dots | Digital pixels |
| Typical values | 600–4800 DPI | 72–460 PPI |
| Print quality | Higher = finer detail | 300 PPI standard |
| Common confusion | Used for images (incorrectly) | Correct term for images |
Not exactly. DPI (dots per inch) measures the physical dots a printer can place per inch. PPI (pixels per inch) measures screen or image pixel density. In everyday use — and in tools like Photoshop — both terms are used interchangeably for image resolution, even though they describe different things.
Walgreens and Shutterfly recommend 300 PPI for sharp 4×6, 5×7, and 8×10 prints. 150 PPI is acceptable for larger sizes (11×14 and above) viewed from a distance. Screen-resolution images at 72–96 PPI will look blurry when printed.
Only if you enable resampling. Without resampling, changing PPI in Photoshop only adjusts the print size — no pixels are added or removed and quality is unchanged. With resampling checked, Photoshop adds or removes pixels, which can soften the image if you're upscaling.
Calculate: PPI = √(width² + height²) ÷ diagonal inches. A 27" 4K monitor (3840×2160) = 163 PPI. A 14" MacBook Pro (3024×1964) = 254 PPI. Apple counts any display above ~220 PPI as Retina.
The 72 PPI standard dates back to the original 1984 Mac display, which had 72 PPI to match 72-point type. Modern screens range from 96 PPI (budget monitors) to 460 PPI (iPhone). For web export, image PPI is irrelevant — only pixel dimensions matter for screen display.
MacBook Air M3 (13") has 224 PPI. MacBook Pro 14" has 254 PPI. MacBook Pro 16" has 254 PPI. All qualify as Retina displays since they exceed Apple's ~220 PPI threshold at typical viewing distance.
At 150 PPI (standard large-format), a 24×36" poster needs a 3,600×5,400 px source image. At 100 PPI (billboard or trade show distance), 2,400×3,600 px is sufficient. You do not need 300 PPI for large prints viewed from more than 1 meter away.
Yes. All calculations run in your browser. No data is sent to any server.

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